Vital 5

Vital 5

Think, care, mentor, connect and grow are the five pillars of Vital 5, a brand developed by Inspiration Point for the recently established early education provider.

As a new entrant to the highly competitive early education market, Vital 5 needed to deliver a clear point of difference. Inspiration Point conducted a competitor analysis and secondary research as part of the brand development process, revealing the profound effect the early years have on later life and how vitally important family and community are to children’s development during the first 5 years.

The Vital 5 brand identity provides a powerful platform from which to develop the brand story. The name recognises that the first five years of a child’s life are fundamentally important – the five senses that are vital to stimulate (touch, sight, sound, smell and taste); the first counting system children learn (via five fingers and five toes) and the celebrated turning point in life when they start school.

Inspiration Point created the identity, imagery and collateral that brands the early education centres and shows how each is a special place to raise the next generation.

Seeing the Vital 5 sub-brand come to life felt like an incredible achievement – the product of a highly constructive working relationship with Inspiration Point. The Inspiration Point team saw the short term goals and the big vision, and neatly gave that an identity which demands attention and sets Lifewise’s early childhood education apart from everyone else.

Lesley Mynett-Johnson, Marketing and Fundraising Director