Cancer Society Marlborough

Cancer Society Marlborough

The Marlborough Centre is a regional centre of New Zealand’s national cancer organisation, the Cancer Society.

The local community is very active and supportive of the Marlborough centre. Volunteers and businesses provide ongoing support, and fundraising events are very popular.

The Centre asked Inspiration Point to create a brand identity that reflected their reason for being: delivering services to local people affected by cancer and on a larger scale, educating the wider community to be aware of the risks of cancer – while adhering to the national brand guidelines for the Cancer society.

Inspiration Point distilled the point of difference for the Marlborough centre to a brand promise ‘Here for you. Here for Marlborough.’ Speaking to both individuals and the community, the promise sits effectively alongside the main Cancer Society logo and tagline, supporting its integrity.

Imagery, typography and colour palette reflect the local area, while remaining consistent with national guidelines, completed the process of creating a brand that acts locally and yet clearly belongs to a national organisation.