Client
NZ AIDS Foundation
Project
Welcoming and on-boarding communications
Our Point of Difference
Created an on-boarding strategy to develop and retain a loyal supporter base.
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NZ AIDS Foundation
The NZ AIDS Foundation is a nationwide charity focused on preventing transmission and providing support for people living with HIV.
They rely on the support of a loyal donor base to undertake their work and commissioned Inspiration Point to create communication material that would welcome new donors. Each of the direct mail packs had a specific objective, including thanking and welcoming donors, reinforcing their giving decision, establishing how they would like to keep in contact and lastly sharing with them the impact of the Foundation and its future plans.
The packs included a high degree of personalisation with specific calls to action designed to establish a loyal and mutually beneficial relationship.
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