Client
Virtual Village East
Project
Brand development
Our Point of Difference
Created new ways for HBH Senior Living to engage with the senior community through an innovative brand and marketing strategy.
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Virtual Village East
Virtual Village East (VVE) provides many of the benefits of a retirement village – connection, friendship and access to support services – so that seniors can stay living in their own home.
Inspiration Point created a new brand for this innovative service, developed the marketing strategy and communications programme. The website was an important part of the launch for an organisation that exists ‘virtually’ – it is an important vehicle for delivering the service and connecting members with one another.
In time it will include a member login and a neighbour-to-neighbour service will be offered to members. The initial development promotes VVE activities that are designed specifically for local seniors and provides information on this very new concept for senior living.
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