Move your Butt

Move your Butt to beat bowel cancer.

Getting more exercise and eating well is proven to help prevent bowel cancer. The Move your Butt campaign was created to encourage New Zealanders to move more during Bowel Cancer awareness month in June. After 6 months of planning, the campaign launched in early 2019, allowing time to recruit Movers and support them with their fundraising campaigns.

Inspiration Point worked with Bowel Cancer NZ to develop the new fundraising campaign at the initial planning stage. From there, Inspiration Point created the Move your Butt campaign concept, branding, key messaging, landing web page and supporting communication materials.

Inspiration Point worked closely with Bowel Cancer NZ on the implementation of the campaign including development of recruitment, on boarding and relationship building strategies. There was a strong digital component to the campaign and the messaging, content plan and digital collateral was created by Inspiration Point.

The target of $50,000 was surpassed by $24,000 with a grand total of $74,000 raised in 2019 and in 2020 this nearly doubled again to an  impressive $134,000.