Client
Lifewise
Project
Social marketing recruitment campaign
Our Point of Difference
An aspirational recruitment campaign that highlights to potential foster carers the positive impact they can have on children's lives.
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Foster Care
Lifewise is the largest provider of foster carers in Auckland. Sadly, the demand for children needing foster care is greater than the number of foster care parents available.
Inspiration Point worked with Lifewise to develop a foster carer recruitment campaign that would build community awareness and engagement.
‘Foster Me A Future’ focuses on the right of every child to be safe, to have a home and a future. The integrated campaign uses outdoor billboards to generate community awareness and interest, following through to information evenings, one-on-one visits, training and ongoing support.
The campaign launched in West Auckland and will move to other areas of Auckland throughout the year.
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