Leukaemia and Blood Cancer New Zealand Patient Support Resources

Patient Support Resources

The Support Services team at Leukaemia & Blood Cancer New Zealand (LBC) provide those affected by blood cancer with a comprehensive range of services from face-to-face support to information that helps them understand and manage their disease.

Inspiration Point was asked to refresh the suite of disease-specific booklets and fact sheets. These include complex medical information along with advice on how to find additional support or learn more. The booklets were too long which was not only costly but also arduous for the reader.

To reduce the number of pages and make it easier to navigate the information a series of techniques were incorporated such as iconography, typography and use of colour. The fact sheets followed a similar approach as these complement the booklets and are often offered at the same time.

The new booklets are easy to read and to act on if further support or information is needed.

We worked with Jocelyn at Inspiration Point to design and produce our new line of disease specific booklets and fact sheets.  I found them to be very professional, responsive and with great attention to detail.  They were very patient and helpful when it came to making decisions and getting final proofs completed.  Above all I have appreciated the excellent and prompt communication.  It is always a pleasure to work with Jocelyn and her team, and I would very much recommend Inspiration point as a highly effective marketing agency.

Emma Barker
Head of Support Services and Operations.