Gifts that Grow

Gifts that Grow

The concept of virtual gifts is not new and ChildFund New Zealand had an established Gifts that Grow campaign when it approached Inspiration Point to create the 2017 campaign. As a major campaign for ChildFund, it presented an opportunity to reflect the new brand positioning ‘For Children, For Good’ by demonstrating how Gifts that Grow really do change children’s lives for good.

This was achieved by telling the stories of past gift recipients and what a Gift that Grows had meant for them, while communicating to supporters the benefit of each gift presented in the catalogue.

The creative direction reflected the recent brand refresh and was designed to make the selection of gifts as simple and meaningful as possible. A ‘Grow your Impact’ icon was included to tag gifts that would be match-funded by the Government.

Inspiration Point created a fully integrated campaign including direct mail packs customised to supporter segments, a major donor component, social media content plan, landing page design and fulfilment collateral.