The Ownery

The Ownery

The Ownery is a Kiwi start-up that’s stepped in to change the game for aspiring home buyers by changing the way they save for a house.

Inspiration Point created the brand blueprint and strategy for a product that provides a smarter, faster and simpler way for home buyers to step onto the property ladder – by saving in houses.

An exciting, innovative new product needs a sound marketing strategy and plan. Inspiration Point worked with The Ownery leadership team to deliver both and establish the brand in time for its launch to the market.

Marketing communications, including a video, website and digital content were developed with a team of specialists who delivered a start-up to the market at a time when Auckland property was out of reach for many people.