Client
Starship Foundation
Project
Christmas fundraising appeal
Our Point of Difference
Developed an integrated fundraising campaign that included patient-developed content and distribution through retail partnerships.
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Starship Foundation
The Starship Foundation’s vision is to create meaningful and magical opportunities that enrich the health of every young New Zealander. Like most charities it relies on the generous support of donors to make this a reality.
The Christmas appeal is an important part of Starship’s fundraising calendar and Inspiration Point based the 2018 appeal on three Christmas decorations created by a Starship patient: ‘Hope, Strength and Joy’. The decorations were sold in New World supermarkets and integrated with the donor direct mail pack as a bounce-back device.
Variations of the mail pack were created for different donor segments and a high degree of personalisation ran throughout the packs. A personal story of baby Aimee and her journey with Starship was a focus of the pack which included a handwritten letter from her mother, Emma.
The appeal met the fundraising target in good time for Christmas!
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