HBH Senior Living

HBH Senior Living

Howick Baptist Healthcare was well established and respected in the Howick area but recognised that it needed to update its presence and re-position the brand more broadly within the Auckland region.

Inspiration Point updated the brand and implemented the new look and feel across the organisation’s marketing materials.

A research project conducted with the management team, staff and residents uncovered the inherent strengths of the organisation and the beginnings of a powerful brand position. This was supplemented by a competitor analysis to help understand the market context, from which a unique brand proposition was developed.

The updated brand identity more accurately reflects the services the organisation now offers. A new responsive website, advertising campaign and marketing collateral support the future growth of HBH.

Thanks to Inspiration Point we’ve transformed our brand. We’re in a much better position to compete in the full-service aged care market across Auckland.

Bonnie Robinson, CEO