Client
Bowel Cancer New Zealand
Project
Decembeard
Our Point of Difference
Created a highly-engaged participant community through a fun and educational peer-to-peer fundraising campaign.
Share case study
Grow a beard, raise funds and help beat bowel cancer.
beard
- (noun): a growth of hair on the chin and lower cheeks of a man’s face.
- (verb): to boldly confront or challenge, to face, brave, meet head on, square up to, throw down the gauntlet.
Decembeard is a fundraising and awareness campaign that encourages men to grow a beard over the month of December, get their mates to back them, and help beat bowel cancer. The campaign encourages women to get involved too, either by supporting the men in their family or organising a Decembeard event.
100% of funds raised are used by Bowel Cancer New Zealand for awareness, education and research, and to support people living with bowel cancer.
Inspiration Point developed the web page and the fundraising toolkit to support the fundraising effort. The campaign is in its 3rd year and continues to grow each year.
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