Client
ChangeAbility
Project
Brand development
Our Point of Difference
Strategic brand development with the combination of two legacy organisations into a new, outward-facing brand.
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ChangeAbility
Stopping Violence Services in the Wairarapa (SVSW) had earned a reputation as an agency that adopted new ways of working to solve difficult social issues. The NZ Listener was the first to highlight their unique approach and the results it was producing in an article published in 2015. In 2017, SWSW joined with the Counselling Centre, another local agency, presenting the opportunity to create a brand that truly reflected the value it was delivering.
Inspiration Point created the new brand identity and collateral, including the website. The name ChangeAbility speaks both of the competency of the organisation to create positive change and to those seeking to change their own lives or those close to them.
As an organisation that has strong ties within the community, ChangeAbility is now clearly positioned within the Wairarapa as a place where change is possible.
Inspiration Point worked with us to develop our brand story and create a unique brand identity that makes us proud of who we are and what we do.
Jeremy Logan, Manager
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