Bowel Cancer New Zealand

Bowel Cancer New Zealand

Bowel Cancer is the second highest cause of cancer death in New Zealand, killing as many New Zealanders as breast and prostate cancer combined.

In response to the growing demand for its services, Bowel Cancer NZ asked Inspiration Point to update their branding and to apply this to the website for an improved user experience.

The colour palette, fonts and imagery of the brand were updated on key collateral and a brand toolbox supplied so the brand could be managed consistently, both internally and with external providers.

As a charity that receives no government funding, supporters are an important audience.  The updated website improves supporter engagement by clearly communicating why their support is needed, how they can contribute and the difference this will make. For patients and their families, a resource section and service directory ensure they can easily access information and support as required.

Inspiration Point worked with the board during this period, facilitating a strategic planning day, running a governance workshop and at a later date a workshop to review the vision and mission.