General

Preparing the Annual Report, or Impact Report as it is more commonly known, can be a real pain point for organisations. An annual activity that disrupts the normal work flow and requires the input of many, it’s often viewed as a necessary evil to meet compliance regulations.

“Why would someone give to us?” is a common question for non-profits and one that applies across the fundraising spectrum, from funding applications and major donor asks to community fundraising and cash appeals.

Personal stories have always been an important part of communicating and fundraising across the charitable sector. Recent regulations by Charities Services place a greater importance on qualitative results to demonstrate your organisation’s impact. And then there’s the impact of COVID-19 and the effect it’s having on the funding climate. Telling the stories of people you have helped personalises your work, enabling you to show the impact and also encourages others to support the difference you are making.